Snapchat

Defining modern notions of ‘friendship’ around the world

Background: Snapchat sought to strenghten their brand perception as experts and thought-leaders on the subject of ‘friendship.

Objective: Understand modern trends, attitudes, motivations and behaviors related to friendship, identifying global similarities yet also identifying cultural nuances.

Outcome: A top ten list of key insights that were presented to PR agencies around the world and fed into campaign initiatives related to international friendship day. The results strenghtened Snapchat’s position as an expert on friendship around the world.

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