Apple

Understanding the role of the iPad Pro in future lifestyles

Background: The tablet is fast becoming a key tech product in the everyday lives of consumers. As the iPad Pro continues to evolve and meet the demand of an increasingly-savvy consumer, Apple commissioned research aimed at developing the next iteration of comms and product development around the iPad Pro device.

Objective: Gain an in depth understanding of how the iPad Pro fits into modern day living, exploring the key moments of usage, unique features and capabilities, alongside any pain points that exist.

Outcome: A film bringing to life the role of the iPad Pro in the life of the modern consumer, providing inspiration and insight for the creative team developing the next iPad Pro ad campaign. In accompaniment to the film, a clear, succinct report was created, indicating the opportunities for iPad product innovation in the future.

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